[Laszlo-dev] Adobe releases white paper on Flash SEO

Raju Bitter rajubitter at me.com
Sun Mar 15 05:09:34 PDT 2009


There's a video with Jim Corbett explaining the headless Flash Player  
Google uses to index stuff:
http://tv.adobe.com/#vi+f15384v1000

Here's a short list of what Jim's saying  which I took from a blog  
post, haven't watched the video yet personally:

	• Adobe has built a headless flash player that runs through a
swf file really fast.
	• Google has build a virtual user that communicates with the
headless flash player, the user deals with the logic to make sure it
clicks all the buttons and decides what to index.
	• All text fields visible on the display list can be accessed
even dynamic ones
	• Images of text are not found – best way to hide
text for Easter eggs
	• If you load data via external file i.e. xml and populate
text boxes, it can be accessed via the headless flash player (Google
are not yet passing this file back to the headless player, but they do
index the external file)
	• No sockets, no video
	• A snap shot of the state can be taken (this is at the
Google virtual users request)
	• No external interface
	• No swfAddress deep linking
	• Flashvars are ok as the virtual user passes the player the
complete url
	• No accessibility text yet

- Raju
On Mar 15, 2009, at 12:31 PM, Raju Bitter wrote:

> Hi all,
>
> Adobe finally released the expected white paper on Flash SEO:
> http://www.adobe.com/devnet/seo/articles/checklist_ria.html
>
> They have recommendations for embedding Flash into HTML which are  
> SEO optimized:
> http://www.adobe.com/devnet/flashplayer/articles/version_checking_protocol.html
>
> What is Laszlo's take on this? Will there be SEO support for  
> OpenLaszlo SWF runtime?
>
> - Raju




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